Located in one of Canada’s most breathtaking tourist destinations, the Casino at Niagara Falls is an exceptional casino with stunning views of the Horseshoe Falls. The venue also features 130 gaming tables and upwards of 3000 slot machines for guests to enjoy.

Like all businesses in a capitalist society, casinos are in business to make money. Successful ones rake in billions each year for the corporations, investors, and Native American tribes that own and operate them. They also generate substantial state and local revenues in the form of taxes, fees, and other payments.

To maximize profits, casinos employ a wide range of marketing and psychological strategies. The design of a casino floor is carefully planned to stimulate the senses of sight, sound, and touch. For example, slots are designed by computer to appeal to the human ear with noises such as bells and the “cling clang” of coins dropping when they pay out winning combinations. Table games are arranged in a mazelike fashion to tempt wandering patrons with more gambling options.

In a 2002 survey conducted for the Nevada Department of Human Resources by Gemini Research, respondents who acknowledged participation in casino gambling were asked to select their favorite game. The largest percentage selected slot machines, followed by card games such as blackjack and poker. Table games (including roulette and craps), bingo, and gambling on sporting/racing events each garnered less than 5% of the vote.

Modern casinos employ a variety of technological tools to ensure the safety of their patrons and assets. In addition to a physical security force, many have a specialized surveillance department that monitors all activities through closed circuit television cameras.