The casino industry is a competitive one. A single casino can make a huge amount of money, but only until someone does one better with a newer, fancier or closer casino. And casinos compete not just with each other, but also with non-gambling resorts, on-line gaming and an illegal gambling business that dwarfs the legal version.
For these reasons, it’s important for casinos to do everything they can to build trust and loyalty with their guests. And there is no better way to do this than by using the power of visual media to shape the experience. Lighting, for example, is one of the most important aspects of a casino’s audio/visual (AVL) system. It can help create the right atmosphere, increase revenue and attract guests.
A lot of people wonder why so many people love playing in casinos despite the fact that most of them lose. The answer, of course, is that when a person wins at the casino, it feels like a great accomplishment, and it gives them a dopamine hit.
No movie has done a better job of portraying the evils and the charms of Las Vegas than Casino. Robert De Niro is a perfect choice to play mobster Nicky Santoro, and Sharon Stone’s performance as the ruthless hustler Ginger McKenna is equally compelling. But this is not just a movie about mob corruption; it’s also a human drama full of greed, treachery and violence. And it’s a story that has a lot to say about why we gamble.